MADxMOSH Web3 Music Technology Campaign

Project Overview

I had the unique opportunity to assist Grammy award-winning music artist and founder, Darryl Swann, in outlining a web3 transformation strategy for the Moshpit Virtual Concert platform. This process involved identifying opportunities to incorporate blockchain technologies such as cryptocurrency and NFTs into his product development roadmap. Following this, I collaborated with Darryl to refine his go-to-market strategy, and together we created a compelling pitch deck for the Moshpit virtual concert platform. This effort helped to secure a $350k investment from GameFi giant, Animoca Brands.

My contributions extended further when I managed a web3 marketing campaign in collaboration with MADworld, a subsidiary of Animoca Brands Japan. As the lead project manager, my responsibilities encompassed devising plans for content and influencer marketing campaigns and overseeing the design and development of campaign assets, which included a 3D NFT avatar and teaser video.


“My company and I had the great pleasure of working one-on-one with Aron for over six months. Aron is really on his game, top in his field, creative, very well-informed, and possesses many various specialized skill-sets such as being a Web3 expert (NFT, Blockchain, Defi, Crypto, token-games, wallets, avatar-development, etc.), business consultant, business-development, networker, and creative thinker. Best of all, he does not operate from ego and is always open to new ideas, team-building, and critical thinking. Again, I strongly endorse Aron R.” – Darryl Swann (Grammy award-winning music producer and founder of Moshpit XR, LLC)

Proof of Work

The avatar and teaser video below were both designed as pre-launch assets for the campaign. The video aired on New Year’s Eve during an Japanese international TV broadcast, and the avatar is slated to be launched later this year as part of a celebrity music influencer campaign. I led project management for both items, coordinating between two internal stakeholders and an external design partner to ensure that deadlines were met on-time and according to standard.

Teaser video below was produced for an international television broadcast airing on New Year’s Eve. This broadcast, sponsored by the Kibo Module of the International Space Station, garnered over 2 million unique views:

Teaser Video Produced Using Unreal Engine 5 and Aired During KIBO Module of ISS Live TV Broadcast from Japan on NYE 2022